Google's YouTube stated in negotiations for NFL rights Ticket for Sunday: reports

The NFL is reportedly in advanced talks with Google's (NASDAQ:GOOGL) YouTube to acquire the NFL Sunday Ticket rights.

Following a meeting of NFL owners, a deal might be made as soon as Wednesday, the WSJ said. The New York Times said that Google (GOOGL), up from the current $1.5 billion paid by DirecTV, which is co-owned by AT&T (T) and private equity company TPG, considered paying $2.5 billion a year for the package of Sunday NFL games, although the Wall Street Journal did not have conditions.

According to the WSJ, the upcoming NFL season would see NFL games made available for streaming on two paid services, YouTube TV and YouTube Primetime Channels.

Analysts, executives from sports media, and other industry observers have long predicted that Apple (AAPL) will prevail in the competition for the football package.

As talks between the league and Apple (AAPL) dragged on, Google (GOOGL) intensified its chase of the Sunday Ticket package, the NYT reported late last month.

The NFL has also thought about working with Amazon and Disney's (DIS) ESPN as additional partners (AMZN). For Monday Night Football and Thursday Night Football, the league has relationships with both companies.

A Wells Fargo analyst suggested earlier on Tuesday that Disney (DIS) would sell off ESPN as early as late next year.