According to a source, Apple plans to unveil the iPhone 14 on September 7.

According to a report from Bloomberg on Wednesday, Apple (NASDAQ:AAPL) is considering having its annual fall product event on September 7 in order to introduce its iPhone 14 product line.

There could be four different iPhone 14 models, including a Pro and Pro Max, which some analysts predict would each cost $100 more than the Pro and Pro Max variants from the previous year's iPhone 13.

According to the news source's sources with knowledge of the situation, three new Apple Watch models may also be unveiled at the event, along with potential updates to the Mac and iPad lineups.

The new Apple (AAPL) goods may be available in stores starting on September 16, according to Bloomberg.

At midday on Wednesday, Apple (AAPL) shares increased more than 0.5% to $174.10.

Apple (AAPL), based in Cupertino, California, did not instantly respond to a request for comment from Seeking Alpha.

Separately, on Wednesday, the research company Wedbush Securities reported that Apple (AAPLsupply )'s chain was showing "additional moderate improvement."

Analyst Dan Ives, who rates Apple (AAPL) as outperform, raised his stock price objective for the business from $200 to $220 per share. Ives stated that despite the deteriorating economic climate, there is still a significant demand for Apple (AAPL) products and that the initial order of 90M iPhone 14 devices has "stayed firm."

On Tuesday, Credit Suisse raised the stock of Apple (AAPL) to outperform, citing the company's enormous customer base of about 2 billion installed devices.