Apple may develop tools to assist consumers in creating augmented reality (AR) applications for its future headset.
To encourage consumers to create their own augmented reality applications for its upcoming mixed-reality headgear, Apple (NASDAQ:AAPL) is developing software.
According to The Information, which cited people who worked on the headset, the software tools are aimed for non-programmers who might leverage the technology of the headgear to construct an app for them using Apple's (AAPL) Siri speech assistant and other tools included in the headset.
Contrary to other products on the market, many anticipate that Apple's (AAPL) gadget would combine augmented and virtual reality capabilities. Other headsets, like the Quest range of products from Meta Platforms (META), only use virtual reality.
The news source presented a demonstration of the software that would enable users to create an application with virtual animals roaming about a space without having to create the animals from scratch, programme animations, or determine movements.
According to the news source, the tools were obtained through an earlier unreported 2017 acquisition by Apple (AAPL) of a Canadian business called Fabric Software.
It was revealed in December that Apple (AAPL) had intensified development on the mixed reality headset recently, which is estimated to cost up to $3,000. The name of the operating system that powers the device has also changed.
A query for comment from Seeking Alpha went unanswered by Apple (AAPL).
According to a report from Bloomberg earlier this week, Apple (AAPL) is also developing its own augmented reality material for the headset and is collaborating with partners like Walt Disney (DIS), Dolby Labs (DLB), and others for more content.
According to Bloomberg, Apple (AAPL) hopes to sell 1 million units of the headset this year but does not anticipate making a profit on the actual product, which is in sharp contrast to Apple's (AAPL) other hardware offerings.
According to rumours, Apple (AAPL) is also developing a second-generation headgear that may be unveiled as early as 2024 or 2025 at a substantially cheaper price.
In advance of the earnings season, Wedbush Securities reaffirmed Apple (AAPL) as its top tech pick for 2023 earlier this week.