The Super Bowl will feature advertisements for Apple, DraftKings, GM, and Diageo.

The Philadelphia Eagles vs. Kansas City Chiefs NFL Super Bowl is predicted to be the most watched event of the year. This year, advertisers are spending up to $7M to reach the +100M largely captive viewers.

This year's list of marketers features a significant number of alcoholic beverage firms but is notably thin on cryptocurrency. In a novel Super Bowl campaign, Molson Coors TAP and DraftKings DKNG will allow fans to win money by guessing the specifics of the Coors Light and Miller Lite brand advertisements that will run during the game. It is noteworthy that the $500,000 prize pool for the High Stakes Beer Ad is the largest in the history of DraftKings' DKNG free-to-play non-sport contests. This year marks the first time in 30 years that Molson Coors TAP has participated in the Super Bowl thanks to the expiration of Anheuser-BUD Busch's exclusivity clause. Despite giving up the exclusivity agreement that kept other alcoholic beverage brands out of the Super Bowl, Anheuser-Busch InBev BUD will have a sizable presence this year. Instead of Bud Light Seltzer or a craft brand, the beer behemoth secured three minutes of airtime that will feature commercials for the classic Michelob Ultra and Bud Light brands. Notably, Busch Light will make its first appearance in Super Bowl commercials since 2017, following five years of double-digit growth. Heineken N.V. HEINY, with an advertisement for a non-alcoholic beer, and Diageo DEO, with the first Super Bowl spirits ad, are two further alcohol businesses making their Super Bowl debuts. Another contender is the French business Rémy Cointreau REMYF, which has secured a 60-second commercial for its Rémy Martin gin.

Booking.com BKNG, Rakuten, DexCom DXCM, Procter & Gamble's PG Downy, Unilever UL Hellmann's, PepsiCo's PEP Popcorners, Kellogg's K Pringles, DraftKings BKNG, Uber UBER, Workday WDAY, and a special combination spot between General Motors GM and Netflix NFLX to highlight their EV partnership are some of the other notable advertisers during the This year's halftime show will include a noteworthy difference with Apple AAPL replacing PepsiCo PEP as the primary sponsor. The Cupertino tech titan will use Rihanna as the halftime entertainment to promote its Apple Music service.

Due to the new states with casinos and mobile betting, it goes without saying that the Super Bowl is expected to establish a record for authorised betting volume. The American Gaming Association predicts that 30 million Americans will bet conventionally, either online, at a brick-and-mortar sportsbook, or with a bookie, while another 28 million will bet socially, either with friends or as a participant in a pool or squares competition. In line with an average NFL regular season weekend total, Macquarie predicted that $1.0 billion to $1.5 billion will be legally wagered on the Super Bowl. The extreme volatility from the result of only one game, according to analyst Chad Beynon, can significantly affect monthly/quarterly GGR results for sports betting companies like DraftKings DKNG, Barstool PENN, Caesars Sportsbook CZR, and BetMGM MGM GMVHF.